Comparison
Blazeway vs. Convert
Convert is one of the best CRO platforms on the market. It's also built for a very specific kind of team. If that's not your context right now, this comparison will help you figure out what is.
Last updated: March 2026 · Daniel Janisch, Founder of Blazeway
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The Core Difference
Convert is a professional CRO platform for growth-focused companies with marketing and optimization teams. It's built for agencies, e-commerce businesses, and SaaS companies that run A/B tests as a core business function.
Blazeway is a decision journal for product experiments. Designed for solo founders and small teams who want to test systematically, document what they learn, and build a compounding record of product knowledge. No CRO agency required.
Both tools run A/B tests. But the context they're built for is completely different, and that context determines whether either tool is actually useful for you.
Convert is built for teams where optimization is the job. Agencies, CRO specialists, growth functions with dedicated budget. Blazeway is built for founders who need every experiment to make them smarter, not just every result to be statistically valid.
Feature Comparison
| Feature | Blazeway | Convert |
|---|---|---|
| A/B Testing | ✅ Yes | ✅ Yes |
| Multivariate Testing | ❌ No | ✅ Yes |
| Split URL Testing | ❌ No | ✅ Yes |
| Visual Editor (no-code) | ❌ No | ✅ Yes (SmartInsert flicker-free) |
| Hypothesis Board | ✅ Built-in | ❌ Not included |
| Insight Documentation | ✅ Structured per experiment | ❌ Not included |
| Decision Timeline | ✅ Full experiment history | ❌ Not included |
| LLM Export | ✅ One-click export | ❌ Not included |
| Cookieless Tracking | ✅ No consent banner needed | ⚠️ First-party cookies (consent required) |
| GDPR Compliance | ✅ Privacy-by-design | ✅ GDPR/TTDSG/BDSG compliant |
| Audience Targeting | Basic | Advanced (40+ audience filters) |
| Statistical Engine | Simple, actionable result | Frequentist + Bayesian with SRM checks |
| Server-side Testing | ❌ No | ✅ Yes |
| Integrations | Minimal | 90+ integrations |
| Setup Time | ~5 min, <2KB snippet | Days to weeks for full setup |
| Free Plan | ✅ 1,000 events/mo | ❌ No free plan |
| Paid Plan | $20/month | From $399/month |
Pricing: A Signal About Who Each Tool Is Built For
Blazeway offers a free plan with 1,000 events/month. The Starter plan is $20/month for 2,000 events/month, with no per-seat pricing and no traffic-based tiers.
Convert has no free plan. Paid plans start at $399/month based on traffic, with enterprise plans at custom pricing.
Convert's entry price assumes an organization that treats optimization as a revenue-generating business function. For a solo founder or two-person team running a handful of experiments per quarter, the mismatch isn't about Convert being expensive. It's about Convert being built for a different job.
Privacy and GDPR: Not All 'Compliant' Is Equal
Convert uses first-party cookies. It complies with GDPR, TTDSG, and BDSG. But 'compliant' still means you need a consent banner, and visitors who decline cookies are excluded from your tests. Convert is notably privacy-conscious for a CRO tool. The consent requirement remains.
Blazeway collects no personal data at all. Visitor assignment is handled via a server-side, non-traceable session hash. No cookie is set. No localStorage is written. No fingerprinting occurs. Because no personal data is collected, GDPR's consent requirements for tracking don't apply.
When 70-80% of German users reject cookie banners, a test that requires consent is a test that runs on a self-selected minority of your audience. Blazeway tests run on everyone. Read about how cookieless A/B testing works and the full GDPR compliance guide.
What Convert Does That Blazeway Doesn't
No-code editing: Convert's visual editor lets non-technical marketers create test variations without touching code.
Multivariate testing: Convert supports MVT to test multiple combinations simultaneously.
Advanced targeting: Convert's 40+ audience filters enable granular segmentation by behavior, device, geolocation, and custom data.
Agency workflows: Convert is built for teams managing experiments for multiple clients, with collaboration features and robust reporting.
Server-side testing: Convert supports full-stack experimentation. Blazeway is client-side only.
What Blazeway Does That Convert Doesn't
Hypothesis documentation: Every experiment starts with a structured hypothesis. What you believe, why you believe it, and what result would prove it.
Insight capture: When an experiment ends, Blazeway asks: what did you learn? That insight becomes permanent institutional knowledge.
Decision timeline: All experiments form a chronological record of how your product evolved through data-driven decisions.
LLM export: Export your full experiment history as a structured prompt optimized for AI analysis.
Price point that matches the stage: $20/month is appropriate for early-stage products making their first hundred data-driven decisions.
When to Choose Convert
- · You have a dedicated CRO team or work with a CRO agency
- · You need a no-code visual editor for non-technical marketers
- · You're running multivariate or split URL tests
- · You need 40+ audience targeting filters for advanced segmentation
- · You're an e-commerce or high-traffic SaaS business with optimization as a core revenue function
- · Budget is not a primary constraint
When to Choose Blazeway
- · You're a founder or small team running experiments without a CRO specialist
- · You're building in the EU and want to test your full audience without cookie consent complexity
- · You believe that documenting what you learn is as valuable as measuring what happened
- · You want to build a permanent, queryable history of product decisions
- · Convert's scope is more infrastructure than your current stage needs
- · You want to export your experiment history to an AI model for strategic analysis
The Honest Summary
Convert is an excellent CRO platform. It's genuinely privacy-conscious for its category, technically sophisticated, and well-supported. For growth teams and agencies that run A/B testing as a professional discipline, it earns its position.
Blazeway is intentionally not trying to compete in that space. Blazeway is built for the founder who is a few experiments in, not a few hundred. Who needs to move fast, stay compliant, and build a documented record of decisions that will outlast the test dashboard.
They're different tools for different stages. If you're looking at Convert and something isn't clicking, that's usually the answer.